It was all pomp, fun filled excitement, music and gifts galore when SPAR, the largest chain of hypermarket stores officially launched the new SPAR store on the 12th of March, 2016 in Ceddi Plaza in the capital city of Abuja.
The Store was declared opened by former Nigerian/English Pro Footballer and Ambassador for Sports and Tourism -John Fashanu. Also present was TV Personality Rachel Bakam and other friends of SPAR.
Located at the central business area of Abuja, it threw its doors open to the public for what it termed shopping extravaganza, drawing huge human and vehicular traffic in the area.
The management of SPAR said there was need to open for retail activities so Abuja shopping public could pick stuffs for their families especially as the Easter festive season draws near.
The shoppers, who came in droves were ushered into the Store richly stocked with a wide array of products, ranging from Grocery, Bakery, Butchery, Fruits & Vegetables, Hot Meals, Wine & Spirits, Fast Moving Consumer Goods, Consumer Electronics, Large and Small Home Appliances, Mobile Phones, Laptops & Tablets, Perfumes, Watches & Jewellery etc.
SPAR’s spokesperson, John Goldsmith, said he was overwhelmed by the number of people who attended the grand opening. “In the next two months, more shops will come on board so we’ll have a unique retail offer, not only for the shopping public of Abuja but also for the creation of jobs,” he said.
He added that lots of employment opportunities were created and more are on the way as they intend to open more stores across the country. “So it’s fantastic for Abuja, it’s fantastic for the economy,” he expressed.
The traffic on the opening day was enormous, but orderly, according to SPAR’s management “Every new venture has teething problems. We under-estimated the amount of traffic we would generate on our first day. We’ve learnt a lesson today. And we are happy that Nigerians are with us. This is my biggest opening ever. I never knew that the turnout would be so massive. But I want to thank Abuja residents for their patronage,” Goldsmith said.
SPAR as a tenant takes one-third of Cedi Plaza. The retail firm said the turnout on the first day pointed to the fact that Nigerians love shopping generally. Goldsmith who could not quantify the value of SPAR investment in Nigeria said, “For every shop opening, we have price discount to all our customers. We’re supporting Nigerian brands — that’s why we have Nigerian products.”
Mr Goldsmith also explained that SPAR store in Ceddi Plaza was conceived and designed to cater for the various shopping needs of the aspiring people of Abuja. The product assortments of over 12,000 items were hand-picked by SPAR to meet the various needs of all consumers. He added, “SPAR as a hypermarket brand, takes cognisance of the various kinds of shopping missions and adapts its products and services in respect of Choice, Quality, Service and Value to translate the entire shopping experience into a World Class One.
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