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Business & Finance

First Bank Niger MFB Rebrands To LetSheGo Micro Finance Bank

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• Further strengthens commitment to growth, diversity and improving lives

L-R: Letshego Holdings Head of Banking and Microfinance, Tom Kocsis, Deputy Dir. CBN, Kola Durojaiye, Acting Managing Dir. Letshego MFB Nigeria, John Ologe, Group MD Letshego Holdings, Chris Low

Letshego Holdings Limited continues to make strides in delivering on its mandate to ensure simple, appropriate and affordable financial solutions across Africa. Following Letshego’s acquisition of FBN Microfinance Bank (FBN MFB) from its parent, FBN Holdings plc., the inclusive finance group on Friday 1201 August 2016 revealed the rebranded business. Now known as Letshego MFB, the brand was revealed to key stakeholders in Lagos. The rebrand aligns the Nigeria operations’ brand with that of the other nine Letshego operations across sub-Saharan Africa. This Africa-wide brand is being reinforced with equally aligned strategic imperatives, as Letshego Group continues to further its ambition to become Africa’s leading inclusive finance group.

The bank, established in 2009, is one of seven microfinance banks in Nigeria to have been awarded a national microfinance banking licence. It has over 20 branches across Lagos, Abuja and Oyo, and over 300 team members, with a focus on core lending, savings and transactional financial services to micro and small enterpreneurs (MSEs). With over 80,000 savers and over 10,000 MSE borrowing customers, the contribution towards realising Letshego group’s financial inclusion vision remains strong. The agenda to benefit the people of Nigeria remains a key imperative for the business, as Letshego reaffirms its focus on improving lives through simple, appropriate and affordable solutions.

“The news of the acquisition early this year is coming to life now as we see Letshego MFB take shape in a bold, purposeful new look and feel, joining a family of brands that has a clear vision and strategy for inclusive finance. This is another affirmation of our commitment to the people of Nigeria – we will continue to make every effort to ensure we deliver relevant, value adding and responsible financial solutions. Innovation underpins our financial inclusion agenda, and it is innovation, partnerships and access to capita that we leverage to ensure we help deliver an enhanced customer experience to improve life. Doing so remains our goal and, indeed, our passion. Our new brand promise “Let’s improve life,” is embodied in everything that we do,” said Letshego Holdings Limited Group Managing Director, Mr. Chris Low.

In Nigeria, and building upon the infrastructure, access and heritage of the bank, Letshego offers the full spectrum of financial solutions. This covers savings, borrowings, payments and micro-insurance, with a focus on agriculture, education and health sectors.

Mr. Tom Kocsis, Letshego Holdings Limited Group Head of East Africa and Microfinance shared, “This is a tremendous time for Letshego. As we commemorate this milestone, we remain cognisant of our commitment to delivery of broad based financial solutions through diversification of customer segments, products and access channels. The growth prospects in our targeted formally employed, low-and-middle income, and MSE customer segments in Nigeria bring a wealth of potential. Our growing investment in supporting the people of Nigeria, and championing strong socio-economic development through inclusive finance, is a means for us to further improve lives. Born in Botswana, with a pan-African strategy and footprint, we remain passionate about ensuring we live true to the very meaning of “Letshego,” which translates from Setswana to “support”.”

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Expansion has been a critical growth focus for Letshego together with the areas of micro-finance, savings and payments services. In addition, using channels that allow access anytime, anywhere has been an area of strategic focus for Letshego in recent years. The re-branded Letshego FBN is envisioned to offer a well-diversified, full-service solution set, and to grow into a trusted financial services brand for the people of Nigeria.

Cross section of journalists at the press conference

From L-R: Representative of the Dir. NDIC, Molu Emmanuel; Letshego Holdings Head of Banking and Microfinance, Tom Kocsis; National President Association of MfBs- ValentineNwensu; Chairman, Association of Mfb’s (Lagos Chapter)Clara Olonryl; Acting Managing Dir. Letshego MFB Nigeria John Ologe ;Deputy Dir. CBN, Kola Durojaiye,;Group MD Letshego Holdings, Chris Low at the event.

Mr John Ologe, CEO of Letshego MFB Nigeria, concluded that, “We are excited for the many opportunities that lie ahead and the plans we have for a truly inclusive Letshego MFB. Amongst some of the investments and advancements made by the bank are greater accessibility of products for customers as well as improvement in turnaround time on lending products. Supporting this is the greater investment into the capability of the team serving our current and future customers, as well as deeper access to necessary growth-capital. As the latest entrant into the Letshego family, we are committed to growth, diversity and improving life.”

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