African digital TV network operator, StarTimes, in conjunction with the Beijing Municipal Bureau of Press and Publication, has introduced the annual broadcasting season and promotion of Chinese movies, drama series and cultural fiesta in Nigeria in a bid to foster inter-cultural promotion between Africans and Chinese.
According to a statement, the annual programme also showcases the best of Chinese movies and drama series for Nigerian lovers of Chinese entertainment and culture.
The Global Vice President of StarTimes, Ms. Guo Ziqi, said, “Nigeria is home to the largest subscribers of StarTimes and I believe that this corporation will further promote the friendship between Nigeria and China.”
According to the statement, present at the launching ceremony in Abuja were dignitaries from the Nigerian Ministry of Information and Culture, Nigerian Broadcasting Commission, Nigeria Television Authority, StarTimesInternational Group, the Beijing Municipal Bureau of Press and Publication and the Chinese Embassy in Nigeria.
It said some of the selected movies and Chinese drama series included Chasing After the Love, Woman from the Family of Swordsman, Mazu, Go Away Mr. Tumour, Finding Mr. ‘Right, ‘Beijing Love Story, and Back In Time.
The Deputy Director of Beijing Municipal Bureau, Ms. Yang Peili, was quoted to have said, “The launch of the Beijing TV Dramas and Movies Broadcasting Season in African countries aims to bring more Chinese stories into Africa and promote the cooperation in film and TV industry between the two sides.”
The Head of Public Relations, StarTimes, Nigeria, Mr. Israel Bolaji, said the annual ceremony showcased the highlights of the best and new Chinese movies and drama series for Nigeria fans, adding, “At StarTimes, we offer life-enriching content on movies, music, sports, news kiddies, etc.”
Meanwhile, StarTimes has added CNBC Africa, a business and financial content provider, to its channel options as a major boost to business and investment discourse in West Africa.
The company hopes to enlighten investors and entrepreneurs with business and finance-focused programmes on CNBC Africa such as Opening Bell and Closing Bell that take the viewers on a journey through Africa as the capital markets open and close every weekday.
According to a statement by the firm, Channel 309 will officially be the 24-hour home of CNBC Africa, and will cater to subscribers across the country.
The statement also said programmes such as Hot Stocks, among others, would benefit different levels of interested and invested individuals by providing in-depth analysis of the latest news on market stocks and the best ones to invest in.
Bolaji noted that CNBC Africa would boost its viewership in West Africa by about three and a half million new viewers, adding to the channel’s already extensive reach across the African continent as it launches on theStarTimes digital television network in Nigeria.
“As a business, this addition means an exciting scale-up on our life-enriching news channel options for esteemed subscribers and reinforces StarTimes’ stature as the fastest growing Pay TV network operator in Africa,” he added.
Bolaji explained that CNBC Africa also had a lifestyle programmes such as My Worst Day, where successful entrepreneurs share their worst experiences with the viewers.
The Marketing Director, StarTimes, Oludare Kafar, said, “The new channel will grant subscribers smooth access to various news and programmes, which provide insightful business information, analysis and intelligence from seasoned anchors and experts both on the African and international financial markets.”
Commenting on the development, the Executive Director for ABN Group, Sid Wahi, said, “CNBC Africa has had the best pan-African business content for well over nine years now. Getting onto additional terrestrial platforms like StarTimes paves the way for us to reach new audiences in new markets.”