Nigerian-American singer, Jidenna has signed deals with American record labels Epic Records, together with its African branches – Sony Music West Africa and Sony Music South Africa.
This he did so his debut album gets a global distribution and penetration.
Jidenna will tour the African continent for a series of exclusive performances, album release parties and the filming of a BBC documentary, which will chronicle his homecoming journey to Nigeria.
Speaking on the album, Jidenna says “The record as a whole represents all my experiences of the many worlds I’ve lived in and traveled through from Lagos to Los Angeles.”
The singer kicks off his trip to Africa in late August.
Starting with Nigeria, Jidenna will host an exclusive album launch event in conjunction with TRACE TV, featuring a live performance at Hard Rock Café in Lagos; grant interviews with Nigeria’s leading radio stations and lifestyle publications; and begin filming an exclusive documentary, to be produced by BBC International and True Africa, about his journey back to his childhood home in Enugu.
Ultimately, Jidenna will head on to Johannesburg, South Africa for a promotional tour which will include interviews with leading radio stations and lifestyle publications; as well as an album launch party and a special showcase in conjunction with TRACE TV.