DB Records singer, D’banj, recently launched a talent project called CREAM, which represents Creative, Reality, Entertainment, Arts and Music.
CREAM is a platform designed to create an avenue for people with talents to showcase and maximise their potential, also a means to getting resources for those with ideas.
The Kokomaster, who has become prominent for some successful business ideas, has disclosed the motivation behind the creation of the project.
He mentioned this in an interview published by Punch News on Saturday, September 3, 2016.
“CREAM covers the whole entertainment creative industry. The thought came to me when I was appointed as the ambassador of the Bank of Industry on creativity.”
“I realised that they were ready to fund our industry but there was no platform and I decided to take the step of getting a platform.”
“I said to myself, if a youth is in Abuja or Bauchi and he has a creative talent, all the youth need is an opportunity. If there is a platform for him and his talent can be harnessed, then we have achieved something.”
“That is what made me create CREAM. People say if you do not come to Lagos, you will not make it in the entertainment industry but I said if we have a platform that everyone can access, you can get the same opportunity that the A-list artists have”, he said.
The CREAM project is not the first talent hunt idea generated by the singer.
He is recognised for being party to the introduction of Koko Mansion, a reality television show aimed at finding the ideal Nigerian lady.
One of the past contesters, Bolanle Okhiria told Vanguard News that she received N5 million and a jeep for winning in the competition.