It is amazing how women are now taking center stage like we’ve never seen before and the fashion industry is taking notice.
An array of style and athletic brands are picking up on the momentum with strong and undeniably empowered, female-focused campaigns and Puma is not left out. The German athletic company which already counts its partnerships withRihanna and Kylie Jenner, adds another famous face, Cara Delevingne for their “Do You” initiative, which aims to encourage authenticity and motivation and to celebrate each person’s individuality also seeking to inspire and motivate women from all across the globe , a message that’s very much in line with Cara’s public persona. “Doing you is all about self-ownership. It’s about accepting who you are, no matter your faults,’Do You’ is about finding your truth and sticking to it.” she said in a statement.
The 24-year-old ‘Suicide Squad‘ actress who has held down campaigns with big dogs such as Yves Saint Laurent andRimmel, stepped away from the fashion industry over the past few years, switching gears to acting said ,”Right now, I want to put my energy towards things I’m passionate about, I’m passionate about acting and I’m passionate about empowering women and girls. I want to align myself with opportunities that stand for something”, but we can safely say that her campaign photos with Puma came with a bang!.