Scottish Championship side Ayr United don’t beat around the bush when it comes to kit releases. The club has released its new kit which features a topless model wearing just body paint.
The kit launch photos, in which the topless model’s nipples can be seen, have caused online reaction among football fans with a lot of men ‘praising’ the idea while some see it as an inappropriate way to drive jersey sales. More photos after the cut.
See the club’s previous kit launch photos in 2014 below