The trouble is, moving away from Yahoo Mail is unnecessarily harder than it has to be. According to the Associated Press, the service disabled a feature to forward all your incoming messages to a different address.
That means that you’ll still have to open your Yahoo inbox every time you want to check if people are still writing to your old address. It’s possible that this could pose enough inconvenience to make some people consider sticking with the service.
The only way Automatic forwarding works is if you’d set it up prior to the feature being disabled recently. Yahoo noted on its help site that it’s ‘currently under development,’ which is rather absurd given that it’s a basic feature offered by just about every email service under the sun, and that it works just fine for some Yahoo users.
What’s more, TechCrunch noted that British Telecoms, which offers its customers Yahoo Mail-based inboxes, also doesn’t email forwarding or even an option to delete your account.
It isn’t clear what Yahoo’s trying to pull here, or if it’s genuinely having trouble forwarding users’ emails – in which case, it has a lot to worry about.
If you’re stuck with Yahoo Mail but want to switch, you can use this tip that Sydney-based Merissa Silk shared with AP: Set up an out-of-office autoresponse message on your Yahoo account that includes your new email address.
The situation reminds me of that haunting lyric from Eagles’ 1976 smash hit ‘Hotel California‘:
‘You can check out any time you like, but you can never leave.’
We’ve contacted Yahoo for comment and will update this post if there’s a response.